All case studies

Multi-branch retailer · Retail & FMCG

A storefront that sells like an app — without the app-store bill

+52%

Repeat orders

12,000+

Home-screen installs

≈ 40%

vs. native build cost

< 60 s

Order time (repeat)

The situation

A retailer with several branches wanted what its customers kept asking for: "do you have an app?" The quotes for native iOS + Android development were more than a year of marketing budget — before maintenance.

What we built

A Progressive Web App: one build that installs from the browser onto any phone, remembers the customer's usual order, takes payment, and sends push notifications for offers and order updates. It works on the shop's slowest customer Wi-Fi and keeps the catalogue browsable offline.

The engineering that mattered

  • The repeat-order flow is the product: two taps from home screen to "order placed" for a returning customer — that's where the +52% came from.
  • Performance as a feature: sub-2-second loads on mid-range Android phones, because that's what customers actually carry.
  • One codebase: every improvement ships to all platforms instantly — no app-store review queue, no version fragmentation.

The outcome

Twelve thousand customers put the store on their home screen in the first months. Repeat orders — the metric the owner cared about — rose by half. Total cost, including the first year of improvements: roughly 40% of the lower native quote.

Where ideas become infrastructure

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